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The T-Series Saga

 
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Courtesy: IndiaFM
Tuesday, September 19, 2006
T-series has always been known for providing music to the audiences at the most affordable rates. T-series was one of the very few music company's that gave a wide variety of music to the listeners ranging from devotional music to Bollywood film music and private albums to traditional folk. It was also one of the most successful labels in the markets.

However, the company became aggressive in business after it was taken over by the young entrepreneur Bhushan Kumar which was about 9 years back. Bhushan Kumar with his business skills and perfect understanding of the market took T-series to whole new level completely. He made T-series, one of the most respected brands. And today, the T-Series has some of the biggest film albums under its label. Biggest music hits of recent times like Aashiq Banaya Aapne, Lucky - No Time For Love, Maine Pyar Kyun Kiya, Main Hoon Na, Tere Naam and also some of the biggest albums of this year like Don, Jaan-E-Mann, Salaam E Ishq, Babul, Umrao Jaan and many more, are all under the T-series label. T-series also continues to produce some of the biggest films in Bollywood.

Apart from Bollywood, T-series though grown much bigger today continues to promote traditional folk music and also support upcoming artists helping them come up with their private albums. Something which the music label has always been doing. And now, with the T-series becoming a Rs.450 crore worth company from a Rs.40 crore entity, thanks to Bhushan Kumar, T-series is taking over the music world in the India market.

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