The Etios sedan was launched by Akio Toyoda, President of Toyota Motor Corporation and scion of Toyota's founding family. Etios marks Toyota's entry into the highly competitive 'B segment' or mid-segment car market in India. The car has been developed specifically for the Indian customers with the slogan 'World First, India First, My First'.
By now its common knowledge that music maestro ar rahman has been roped in as the brand ambassador for Toyota's latest sedan Etios. The Academy Award winning composer performed for an exclusive audience at the gala launch event of Toyota Etios which took place in Bangalore on December 1st. Rahman has also composed a theme song called 'Pehli Baar' befitting the car.