By
now
its
common
knowledge
that
music
maestro
ar
rahman
has
been
roped
in
as
the
brand
ambassador
for
Toyota's
latest
sedan
Etios.
The
Academy
Award
winning
composer
performed
for
an
exclusive
audience
at
the
gala
launch
event
of
Toyota
Etios
which
took
place
in
Bangalore
on
December
1st.
Rahman
has
also
composed
a
theme
song
called
'Pehli
Baar'
befitting
the
car.
The
Etios
sedan
was
launched
by
Akio
Toyoda,
President
of
Toyota
Motor
Corporation
and
scion
of
Toyota's
founding
family.
Etios
marks
Toyota's
entry
into
the
highly
competitive
'B
segment'
or
mid-segment
car
market
in
India.
The
car
has
been
developed
specifically
for
the
Indian
customers
with
the
slogan
'World
First,
India
First,
My
First'.
Story first published: Tuesday, June 26, 2012, 16:28 [IST]