EEG,
the
North
American
Management
Agency
has
decided
to
sign
Sowmya
Raoh,
a
leading
Bollywood
singer.
EEG
is
a
well
established
management
company
in
America.
They
have
helped
South
Asian
artists
to
enter
into
American
market
and
show
their
talent.
Sowmya
made
her
debut
in
Bollywood
with
the
film
Jungle.
Since
Jungle
(Aiyyo
Aiyyo
Rama),
she
has
sung
for
various
films
including
Pyaar
Tune
Kya
Kiya
(Rhounde
Hai...),
Company
(Aankhon
Mein
Rahon),
Dum
(Jeena,
Dil
Hi
Dil
Mein),
Bollywood
Hollywood
(Sooni
Hawa),
Ek
Aur
Ek
Gyaarah,
Samay
(Laila
Laila,
Zindagi),
Bunty
Aur
Babli
(Nach
Baliye),
and
Family
(Katra
Katra).
She
has
also
lent
her
voice
to
Bollywood
Films
such
as
Guru
(Shauq
Hai),
KRAZZY
4,
Ta
Ra
Rum
Pum
(Nach
LeVe),
the
hit
title
track
of
Akshay
Kumar
Starrer
Welcome,
and
many
others.
Last
year,
'Music
is
Nirvana" who
is
the
parental
company
of
EEG
signed
a
deal
between
Sonu
Nigam
and
American
Agency
Cinsay
which
proved
to
be
a
ground-breaking
deal.
Now,
they
want
Sowmya
to
work
with
various
producers
based
in
North
America.
They
would
like
to
release
songs
which
has
fusion
of
Indian
and
western
music
depending
on
choice
of
current
generation.
EEG
has
taken
the
responsibility
of
publishing
deals,
shows,
digital
distribution
and
also
providing
help
of
merging
up
with
celebrities
of
America
with
clients.
According
to
source,
Sowmya
informed
that
today"s
generation
has
become
choosy
about
music.
As
we
all
know
music
has
taken
important
part
in
everybody"s
life
today,
that"s
why
she
has
to
flow
the
crowd.
She
has
to
really
work
hard
and
learn
new
techniques
of
impressing
audiences
through
her
voice.
She
is
well
versed
with
today"s
pattern
of
business
and
music
and
that"s
why
she
wants
to
keep
up
with
the
change.
She
is
thankful
to
Sonu
Nigam
for
creating
awareness
for
releasing
music
in
America.
She
is
influenced
by
this
move
and
wants
everybody
to
take
it
further
from
there.
Sownya
will
be
releasing
a
new
single
within
three
months,
which
will
prove
to
her
test
for
capabilities
of
composing
song
and
singing
in
English.
Sowmya
would
like
the
single
to
be
released
worldwide.
None-the-less,
she
will
still
love
to
stick
with
Bollywood
market
despite
of
signing
the
deal
with
EEG.
President
of
EEG
Nick
Rajsakha
informed
that
they
are
pleased
to
associate
their
company
with
Sowmya
Raoh
and
will
extend
all
the
support
she
will
need
to
explore
her
talent
in
the
American
industry.
He
attributed
Sonu
Nigam
and
Slumdog
Millionaire
for
their
success
in
U.S
market
that
Indian
music
is
finding
its
way
across
the
globe.