T-Series has entered into a strategic alliance with Eros International to exclusively exploit the music & audio visual rights of all the Eros Films across all formats globally. The music & audio visual content of films under the Eros banner shall be exclusively distributed globally by T-Series on all the platforms in all formats including all physical formats, Radio & Television, Mobile and digital formats, globally.
Apart from being the largest record-label in the country, T-Series has one of the most extensive distribution networks across all the entertainment verticals globally. Apart from steering sales on physical formats, T-Series will also champion the reach of Eros' Music through its global network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television & public performances.
On the mobile & digital distribution front, Hungama Mobile, being the exclusive digital distribution partner of T-Series, will be providing the digital footprint for Eros catalogue across Telcos, internet, IPTV and mobile networks. Their catalogue will be available for downloads on various digital distribution networks comprising of all telecom carriers in India and across 37 other countries. Through its international partnerships with iTunes, Rhapsody, Amazon MP3, among others, the T-Series - Hungama alliance will power this vibrating content to South Asian consumer's outside the country.
Yet another step of consolidation in the Indian music industry, we say. Watch this space for more details.
Continuing with its aggressive acquisition spree which started two years ago with music of all A grade films being released under T-Series followed by the acquisition of Reliance Big Music catalogue in December last year, the music major has now hit the bull's eye with acquisition of Eros Music's catalogue. This includes the music of three of the most anticipated films of this year - Anjaana Anjaani, Ra.One and Rockstar.