Taking
mobile
entertainment
to
the
next
level,
Hungama,
South
Asia's
largest
digital
entertainment
company,
and
Bharti
airtel-one
of
Asia's
leading
integrated
telecom
service
provider-have
launched
Mobile
Music
Concert
-
India's
first
live
concert
on
the
mobile
phone.
The
first
concert
will
be
kicked
off
in
Mumbai
on
February
9
featuring
award-winning
Bollywood
music
composer
duo
Vishal
&
Shekhar.
Their
phenomenal
musical
successes
in
2010
dominated
the
countdown
charts
for
weeks,
with
hits
'Tujhe
Bhula
Diya'
and
'Aas
Paas
Khuda'
from
Anjaana
Anjaani,
'Sheila
Ki
Jawaani'
from
Tees
Maar
Khan
to
the
foot
tapping
melodies
from
I
Hate
Luv
Storys.
Vishal
&
Shekhar
are
a
leading
music
directing
duo
in
Bollywood
today.
Over
the
years,
they
have
created
chartbusting
music
of
blockbuster
hits
like
Om
Shanti
Om,
Dostana,
Bachna
Ae
Haseeno,
Bluffmaster,
Jhankar
Beats,
to
name
a
few.
And
now,
the
music
composer
duo
is
the
first
in
the
world
to
be
part
of
a
Mobile
Music
Concert,
with
a
simulcast
over
the
Web.
Shekhar
Ravjiani
said,
"We
are
really
excited
to
be
a
part
of
the
first
ever
concert
taking
place
on
the
mobile,
with
a
simulcast
over
the
web.
This
is
fantastic
medium
to
reach
out
to
all
our
listeners
across
the
world.
This
is
the
first
time
in
our
11
year
career
that
we
will
perform
our
songs
unplugged.
The
musicians
who
have
played
the
original
song
recording
will
be
playing
with
us
on
stage.
And
over
the
last
few
days
of
rehearsals,
we
have
found
a
new
vibe
to
all
these
songs.
Can't
wait
to
play
them
for
all
our
listeners!"
Added
Vishal
Dadlani,
"It's
great
to
be
pioneering
a
new
way
to
reach
all
the
people
who've
loved
our
music
down
the
years.
Airtel
and
hungama.com
have
provided
us
a
platform
where
listeners
from
Kashmir
to
Kanyakumari
can
connect
to
us
simultaneously
and
that
unifying
idea
is
what
really
excited
us.
We
are
using
cutting
edge
technology
to
reach
listeners
and
viewers,
across
the
world,
and
it's
always
fun
to
be
the
first."
Vishal
&
Shekhar
have
had
a
string
of
firsts
in
their
career.
The
duo
have
introduced
some
of
the
most
famous
playback
voices
to
the
film
music
industry,
including
Shaan,
Kailash
Kher,
Neeraj
Shridhar,
Anushka
Manchanda,
Suraj
Jagan.
They
have
introduced
new
styles
of
music
to
Bollywood-
Hip
Hop,
Dancehall,
Reggaeton.
They
are
also
the
first
people
to
regenerate
a
new
original
version
of
an
already
legendary
song-
Bachna
Ae
Haseeno
title
track,
featuring
Kishore
Kumar
and
Sumit
Kumar.
They
are
the
first
Bollywood
music
directors
to
record
an
international
superstar
for
a
Bollywood
film,
as
in
their
forthcoming
film
Ra.One,
two
songs
have
been
done
with
Akon.
To
listen
to
the
concert
and
to
make
song
requests,
Airtel
mobile
customers
from
any
part
of
the
country,
simply
need
to
dial
50505
and
pay
a
nominal
sum
of
Rs.
15
for
registering
and
Rs.
2
per
minute
for
the
duration
of
the
call.
The
concert
will
be
streamed
live
as
Webcast
presented
by
Nokia,
on
www.bollywoodhungama.com.
Commenting
on
this
first
ever
offering,
Siddhartha
Roy,
Hungama.com
said,
"As
leaders
in
the
digital
entertainment
space,
we
see
a
huge
potential
in
the
consumption
of
entertainment
content
across
Video
and
Voice.
As
user
experiences
on
mobile
and
Internet
become
richer
with
better
bandwidth
as
well
as
the
launch
of
3G,
resulting
in
faster
connectivity,
thus
driving
greater
consumption
across
various
distribution
channels."
Announcing
the
same,
Mr.
Shireesh
Joshi,
Chief
Marketing
Officer-Mobile
Services,
Bharti
Airtel,
"Airtel
is
committed
to
continue
delivering
innovative
offerings,
which
enhance
customer's
experience
on
their
mobile
phones.
We
are
happy
to
join
hands
with
Hungama
Digital
Media
Entertainment
to
take
mobile
entertainment
to
the
next
level,
by
bringing
in
world's
first
ever
music
concert
on
mobile.
Not
limited
by
location,
Mobile
Concert
on
Airtel
offers
a
unique
experience
-
only
for
Airtel
customers."
Speaking
on
the
Webcast,
Viral
Oza,
Head-
Activation,
Media,
Online
Sales
&
Marketing
at
Nokia
India
Pvt.
Ltd.
said,
"Music
is
an
integral
part
of
Nokia's
offerings
and
we
are
always
looking
at
innovative
ways
to
reach
out
to
our
consumers.
With
more
and
more
young
people
listening
to
music
on
their
mobile
phones,
this
unique
initiative
is
very
timely.
We
are
happy
to
be
associated
with
the
first
ever
live
web
&
mobile
concert
and
are
excited
about
the
possibilities
of
bringing
live
music
to
the
consumers."
The
first
Mobile
Music
Concert
featuring
Vishal
&
Shekhar
will
go
Live
on
February
9
at
Mehboob
Studios
in
Mumbai
at
5
PM.
Airtel
mobile
customers
across
the
country
who
have
registered
for
the
service
will
be
able
to
hear
the
concert
Live
on
the
mobile
phone,
and
even
make
their
song
requests
to
Vishal
&
Shekhar
from
their
phone.
Simultaneously
on
the
Web,
Bollywoodhungama.com
will
stream
the
Webcast
live
in
a
Nokia
N8
screen
container.