50 Cent sues internet ad company

Thursday, July 26, 2007
Rap star 50 Cent has reportedly dragged an Internet advertising company to court because the firm has created an online "game" in which players have to "shoot" at character based on his likeness.

Documents obtained from New York County Supreme Court reveal that the singer is claiming over one million dollars from Traffix Corporation for the emotional distress he has been suffering from due to the firm's defamatory act of "unlawfully" using his portrait in 'Shoot the Rapper'.

The game features a cartoon image of the singer accompanied by the line " 'Shoot' the rapper and you will win 5000 dollars or 5 ringtones guaranteed," reports TMZ.

Besides the million dollars, 50 Cents is also demanding punitive and exemplary damages and reimbursement for any costs and fees incurred in bringing the complaint to court.

Representatives for Traffix were unavailable for comment.