Tonioli, a judge on BBC 1's Strictly that topped the ratings over Cowell's X Factor on ITV1, claimed Cowell was eyeing the rival show and would love to pocket it. "Simon wants to buy it. He loves it," the Telegraph quoted him as saying.
"You can't knock the show that is the biggest seller and is actually beating his shows all over the world. It sells, you know. It's a fact. The show is a phenomenon worldwide so obviously he would like to have it in his stable," he added.