Gene Simmons caught in the act

Melbourne (ANI): A sex tape allegedly featuring Kiss rocker Gene Simmons has hit the web. The website, which calls itself GenesSecret.com, is running a trailer of the X-rated explicit video, which shows the bassist in several different positions with an Australian model named Elsa. Elsa reportedly works for Frank's Energy Drink, a product which Simmons also endorses, reports the Daily Telegraph.

"Watch the sex tape Gene doesn't want you to see," the trailer on the website says. The website and trailer use official-looking Simmons and Kiss artwork and logos, in addition to cut-in footage of the star from his TV appearances, thus giving an impression to viewers that he is endorsing the whole project.

Though the rocker has boasted about his love of ladies, the surfacing of the tape has left him infuriated. Simmons has been dating long-term partner Shannon Tweed, with whom he has two kids - son Nicholas, 19, and daughter Sophie, 15.