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London (ANI): Rapper P. Diddy, aka Sean Combs, has brought back the 'Rat Pack' magic, though with a modern day twist. While shooting for the new ad campaign for Ciroc vodka, the designer is said to have recreated the 50's and 60's aura, but with a modern interpretation for the new generation.
The advertisement, which stars Diddy as sporting his individualistic style in a sharp suit and a bow tie, was shot exclusively at the renowned Frank Sinatra's former home itself. The rapper plays a host at a private dinner party while sipping a glass of his favourite vodka.
The 38-year-old performer admitted idolising Sinatra for his 'sophisticated celebration', and thought it an honour to try touching the legacy of the iconic band member. "Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra's work and home for this campaign," the Sun quoted him as saying. "He defined sophisticated celebration as a lifestyle a generation ago," he added.
Despite having a reputation for womanising and heavy drinking, 'Rat Pack' were a group of entertainers that had a tremendous influence on American culture, music, and style. The legendary group included Frank Sinatra, Dean Martin, Sammy Davis, Jr., Peter Lawford and Joey Bishop.