Melbourne
(ANI):
Barbadian
singer
Rihanna
has
been
selected
to
be
the
face
of
Gucci
for
its
latest
TV
handbag
ad.
Gucci
creative
director
Frida
Giannini
has
revealed
that
Rihanna
has
been
chosen
because
of
her
fresh
look.
"I
wanted
Rihanna
on
board
with
this
project
because
she's
so
young,
so
modern,
and
so
iconic," the
Daily
Telegraph
quoted
Giannini
as
having
told
,
JustJared.com.
Rihanna
also
added
her
own
views
about
the
brand
and
their
work
with
UNICEF.
"I
have
always
been
a
fan
of
the
Gucci
brand
and
the
products,
especially
their
handbags.
But
most
of
all,
I'm
very
very
intrigued
by
what
they're
doing
with
UNICEF.
As
an
artist,
I
feel
like
its
our
duty
to
make
it
a
better
place
if
we
can,"
she
said.
"I'm
blown
away
by
what
UNICEF
has
been
able
to
accomplish
in
Africa
with
the
money
that
Gucci
has
donated
to
them.
I'm
very
fortunate
to
be
part
of
this
wonderful
collaboration,"
she
added.