She will be making her debut on posters, billboards, and in glossy magazines early next year. "Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign," the Telegraph quoted Armani as saying. "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business," he added.
The singer's footie hubby, David Beckham, had modelled for the men's underwear collection, and where the women's line, which was launched more than twenty years ago, is concerned, this is the first time an international celebrity has been chosen as its 'face'. Mert Alas and Marcus Piggot, who are known for their portraits of powerful, sophisticated women, will shoot the photographs of Posh modelling the ware.