The short film involves footage from Britney's ''Curious'', ''Fantasy'' and ''Believe'' perfume adverts. According to Contactmusic, at the end of the video, the 27-year-old beauty comes onscreen to say: "One spray and the gays will run your way."
Shot on the set of Britney's ''If You Seek Amy'' music video, the advert was made for the Logo network''s NewNowNext TV awards, which celebrate gay culture. Britney will receive the 'Always Next, Forever Now" award at the 2009 ceremony in the US on June 13. According to Logo executive producer Christopher Willey, the singer has agreed to make the video to connect with her homosexual fans.
He said: "She''s having fun with her gay audience, because she''s an official gay icon at such a young and tender age. She has this natural rapport with the gay community. I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn't really done before."