London
(ANI):
A
L'Oreal
advert
fronted
by
Cheryl
Cole
is
at
the
centre
of
a
row
after
viewers
accused
the
X
Factor
judge
of
misleading
them.
Cole,
26,
appears
in
a
television
ad
in
which
she
sings
the
praises
of
L'Oreal
Elvive
Full
Restore
5,
a
shampoo
and
conditioner
range.
Thirteen
viewers
have
complained
to
the
Advertising
Standards
Authority
about
the
commercial
because
Cole
wears
hair
extensions.
The
authority,
however,
rejected
the
claims
as
a
message
is
shown
during
the
advert,
which
says
that
Cole's
hair
is
"styled
with
some
natural
extensions".
"A
problem
would
only
arise
if
the
ad
did
not
make
clear
that
she
is
wearing
these
extensions.
It
is
also
worth
noting
that
the
hair
extensions
are
made
from
natural
hair
and
have
been
treated
with
the
products
being
advertised," Times
Online
quoted
the
watchdog
as
saying.
However,
Cole's
hairdresser
Julien
Guyonnet
has
reportedly
revealed
that
she
uses
artificial
fibre
extensions
because
the
glue
used
for
natural
ones
was
damaging
her
hair.
He
said:
"She
is
very
nice
and
down-to-earth.
She
didn't
tell
me
she
was
doing
the
adverts.
She
used
to
use
human
hair
but
the
glue
damaged
her
hair.
Of
course,
she
may
have
used
human
hair
for
a
photoshoot
depending
on
the
hairdresser
on
the
shoot
and
what
company
it
was
for."
A
L'Oreal
spokesperson
said
she
did
not
know
whether
Cole
used
artificial
extensions,
but
added:
"Cheryl
has
worn
hair
extensions
for
some
time.
They
are
part
of
her
look
and
are
cared
for
in
the
same
way
as
normal
hair."
Meanwhile,
Cole's
representative
said:
"L'Oreal
are
within
their
rights
and
the
ads
are
not
breaking
any
rules.
We
would
never
comment
on
what
type
of
hair
extensions
Cheryl
is
using
because
these
are
quite
personal
questions."