A team of 'key industry professionals' will support him, revealed the company. “Clothes and music are my passion. I'm not here to rip anyone off and I'm not doing it for the money either. I'm doing it cuz [sic] there's a lack of stuff out there of the things I would wear," the Telegraph quoted Gallagher as saying.
The Pretty Green range, described as 'up-front, straight talking, classic clothing range', will be sold online and wholesale through third party outlets.