“This ain"t no front hug zone," the Telegraph quoted one of the rappers, who goes on to warn listeners that front hugs should only be permitted after marriage, as saying.“Jesus never hugged nobody like that," he added. The rappers come on stage to the sound of police sirens, and at the end of the four-minute song gunfire rings out and they fall to the ground as though shot.
There is some debate over whether the video is satirical: a site called Stuff Christians Like, an avowed satire, does mention the Side Hug (although it carefully points out it is nothing to do with the video), and commenters on various blogs claim it is an elaborate joke. However, The Father"s House and their Encounter Generation Conference do seem to be entirely real. So far almost 300,000 people have watched the rap online.