London
(ANI):
A
raunchy
telly
ad
for
beyonce
knowles'
perfume
Heat
has
been
banned
before
7.30pm
after
complaints
from
viewers,
who
branded
the
ad
too
hot
for
kids.
The
advert
shows
the
singer
lying
naked,
then
caressing
her
breast
and
thigh
while
wearing
a
skimpy
dress,
reports
the
Sun.
beyonce
knowles'
footprints
melt
the
floor
as
she
says:
"Catch
the
fever." Fourteen
viewers
claimed
the
advert
was
offensive.
The
Advertising
Standards
Authority
ruled
that
it
was
unlikely
to
offend
most
people.
However,
the
watchdog
said
the
ad
was
sexually
suggestive
and
unsuitable
for
young
children.