New York, (ANI): Jennifer Lopez and her husband Marc Anthony have
launched an estimated 3-billion-dollar lifestyle retail juggernaut
partnership with Kohl's Women Wear. The collection will feature
apparel to other categories, including home, reports the New York
While Lopez has taken a step back from the fashion world, it
looks like she"s planning a big return. She launched her JLo by
Jennifer Lopez line of clothing under the umbrella of Sweetface
fashions in 2001. The brand underwent many transformations over the
decade and made a reported 400 million dollars by 2004.
Launching a lifestyle brand is a key move for many celebrities,
who are looking to make big bucks but don't want to limit
themselves to just clothing or shoes.