According to Women"s Wear Daily, Simpson's fashion line, which includes handbags, clothing, shoes, accessories, fragrance and luggage at affordable price points, racked up 750 million dollars in sales this year alone. “She is the girl next door and has great product that surrounds her," said Vince Camuto, who owns the brand's master license. “People like her. People look at her as a style icon," he added.
Simpson, who recently got engaged to NFL player Eric Johnson, is expanding her collection with a sportswear line, due next fall. “Since entering the fashion industry, I've envisioned including a sportswear line in my lifestyle brand," Simpson said in a press release. “This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun," she added.