Bieber poses with his own dog, Sam, in the promotional picture, which is accompanied by the tag: “My world includes compassion for animals. Yours should too", in a reference to his hit album 'My World 2.0". "We moved to a city where we didn't really know anybody, so I kinda wanted a friend around. And Sam was kinda like that friend," Bieber said.
"My Dad and I used to go and hang out... just go and visit the different animals and stuff. It's really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog that has been abandoned or doesn't have a home," he added.