Reportedly, Justin has got an adviser by the name of Ryan (not Ryan Reynolds) who gives him tips on how to present himself when confronted by the opposite sex. Justin learns the tricks of the trade from this man who advises him how to maintain a public image and impress the females. Ryan even teaches him how to sport hats the sexy way so as to magnetize the maximum number of gals.
Perhaps, that explains the ease with which he goes on to impress gals- be they stars or be they commoners. Cheryl Cole, Katy Perry, Miley Cyrus, Selena Gomez- all have fallen prey to his flirtatious avatar. A hard core romancer, Justin is the new Casanova; the immortal epitome of undying love.