The singer, 52, a keen workout, exercise and dance fan, has teamed up with 24 Hour Fitness founder Mark Mastrov. Her manager Guy Oseary is also a partner in the venture. Hard Candy managing director Chris Dedicik said that the Hard Candy Fitness Centers would be "a one of a kind experience merging fitness with entertainment".
The gyms will provide private and group training in kick-boxing, yoga, capoeira, as well as weights and specially-designed programs. "Madonna's touch will be everywhere," Mastrov said. Madonna will officially launch the Mexico City gym on Nov. 29.