London
(ANI):
Beatles
member
Sir
Paul
McCartney
has
signed
a
deal
with
technology
giant
Hewlett
Packard
to
digitise
his
entire
library.
The
project,
which
includes
music,
artwork,
photographs,
paintings
and
videos
collected
over
several
decades
in
the
business,
will
span
68-year-old
McCartney''s
career
from
the
Beatles
to
Wings
to
his
solo
years.
"I've
always
been
interested
in
creative
ideas
and
new
ways
of
reaching
people,
so
this
is
really
exciting
for
me," the
BBC
quoted
McCartney
as
saying.
"I
hope
it
will
allow
people
who
might
be
interested
to
access
parts
of
our
archives
they
might
otherwise
not
be
able
to,"
he
stated.
The
work
will
be
stored
in
a
private
'cloud' created
by
HP
and
controlled
by
McCartney
and
his
company.
Cloud
computing
is
the
term
given
to
the
shift
of
computing
power,
storage
and
usage
from
the
physical
machine
on
people's
desks
in
homes
and
offices
to
the
web.
This
is
the
first
time
HP
has
worked
with
an
artist
in
this
way.
"We
typically
tend
to
work
with
enterprise
groups
and
government
as
opposed
to
individual
artists
to
deliver
cloud
capabilities,"
Lynn
Anderson,
vice
president
of
HP's
influencer
marketing
group,
said.
"It
is
a
sign
of
the
times
and
Sir
Paul
is
a
perfect
example
of
how
cloud,
social
media
and
mobile
computing
can
come
together
to
deliver
a
unique
fan
experience.
It
allows
Sir
Paul
to
build
a
more
personal
connection
between
himself
and
his
fan
base
without
any
intermediaries
getting
in
the
way
and
is
an
example
of
him
setting
a
brand
new
trend
in
the
music
industry," she
added.