Perry admitted that she has been planning the project for a year. "There are amazing fragrances backed by other celebrities, but what I'm bringing is not like any other," the Daily Star quoted Perry as telling Women's Wear Daily.
"It wasn't just like, 'I love gardenias.' That would have been the easy route. I really wanted to develop a scent that was completely unlike anything I'd smelled before and not one that smelled like a knockoff of another scent. I'd never want to do anything 'just because'."
"I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive... It just seemed logical (to launch a perfume). The hardest part was keeping it under wraps for a year during the development process. I kept wanting to tell someone!" she said.
Perry also revealed the logic for scent's name, adding: "I'm a very lyrical-based person, and the whole 'purr' thing kept coming back - the sound is in perfume, perfect, even Perry if you say it a certain way."