Lineker is seen dangling from a parachute in his efforts to get away from Richie, who is later sent crashing through a glass window in hot pursuit. The former Commodores frontman performs a revamped version of his hit 'Say You Say Me" for the campaign, singing instead 'Share You, Share Me'.
It is Richie"s first appearance in a television ad for 30 years. “When I saw the script for this ad, I just wanted to fly over straight away to London to start filming," the Telegraph quoted him as saying. “I like to surprise people and try new things and I think people will be quite surprised when they see this, particularly when I come flying through a window."
Lineker, who has starred in more than 90 Walkers ads, said: “Lionel was wonderful to work with. He's a lovely guy and he really got into the role quickly. He made us all laugh a lot on set," he added.
The 30-second ad, which winds up with the pay-off line: “ew thicker cut Walkers Extra Crunchy – made for sharing ... sometimes," will be screened for the first time on Friday.