"What Judy has achieved with her all-conquering box office smash hit Mamma Mia! and what the Spice Girls created with their powerful record-breaking mix of girl power and hit songs, has influenced pop culture more than anyone can imagine," the BBC quoted Fuller as saying. Craymer said she planned to "create a unique celebration of the band and its music, with its own flavour and joyful message". "It is important to me that the excitement, style and humour of the Spice Girls is well represented on stage," she added.
London (ANI): The Spice Girls" story is being turned into a musical. Former Spice Girls manager Simon Fuller announced the project, to be called Viva Forever, which takes its name from the girl group's 1998 number one single. Fuller and Mamma Mia! producer Judy Craymer will team-up to produce the show for London's West End. Fuller said the Spice Girls are 'very excited" about the project.