Beyonce Knowles' steamy clip for Heat fragrance features her lying in a bathtub and seductively stroking her chest. The ASA had banned the ad in November 2010. But the singer is not worried about the ban. "I wasn't annoyed, I thought it was funny. Personally, I don't think my ad was any more crazy sexy than other ads out there - I loved it, despite whatever anyone else thought," the Cosmopolitan magazine quotes her as saying.
The singer claims that her fragrance brings out the sex appeal in a woman, which made her try to do that way. She added, "It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you're doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don't regret it."