Beyonce Knowles' steamy clip for Heat fragrance features her lying in a bathtub and seductively stroking her chest. The ASA had banned the ad in November 2010. But the singer is not worried about the ban. "I wasn't annoyed, I thought it was funny. Personally, I don't think my ad was any more crazy sexy than other ads out there - I loved it, despite whatever anyone else thought," the Cosmopolitan magazine quotes her as saying.
The singer claims that her fragrance brings out the sex appeal in a woman, which made her try to do that way. She added, "It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you're doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don't regret it."
Singer Beyonce Knowles has defended her steamy perfume commercial of Heat, which was banned by Advertising Standards Authority (ASA) considering it as unsuitable for television. The singer says that it is funny and she loved it. But she claims that her ad was any more crazy sexy than other ads.