Will.i.am"s role is to find “new ways to communicate, create and entertain," reports the BBC. Intel's president said, "We're thrilled to tap into the limitless creativity will.i.am brings to the table." She added, "He's a brilliant artist and an innovator pushing the bounds of technology."
The producer - who has already started work on music - hopes that this new role would amplify his own creativity. "Nearly everything I do involves processors and computers," he said. "Teaming up with the scientists, researchers and computer programmers is going to be amazing," he added.