London (ANI): Black Eyed Peas" will.i.am has been named “director
of creativity" at technology company Intel. He will now make make
music for the Californian-based company, who make processors.
Will.i.am"s role is to find “new ways to communicate, create and
entertain," reports the BBC. Intel's president said, "We're
thrilled to tap into the limitless creativity will.i.am brings to
the table." She added, "He's a brilliant artist and an innovator
pushing the bounds of technology."
The producer - who has already started work on music - hopes
that this new role would amplify his own creativity. "Nearly
everything I do involves processors and computers," he said.
"Teaming up with the scientists, researchers and computer
programmers is going to be amazing," he added.