London
(ANI):
Black
Eyed
Peas" will.i.am
has
been
named
“director
of
creativity"
at
technology
company
Intel.
He
will
now
make
make
music
for
the
Californian-based
company,
who
make
processors.
Will.i.am"s
role
is
to
find
“new
ways
to
communicate,
create
and
entertain," reports
the
BBC.
Intel's
president
said,
"We're
thrilled
to
tap
into
the
limitless
creativity
will.i.am
brings
to
the
table."
She
added,
"He's
a
brilliant
artist
and
an
innovator
pushing
the
bounds
of
technology."
The
producer
-
who
has
already
started
work
on
music
-
hopes
that
this
new
role
would
amplify
his
own
creativity.
"Nearly
everything
I
do
involves
processors
and
computers,"
he
said.
"Teaming
up
with
the
scientists,
researchers
and
computer
programmers
is
going
to
be
amazing,"
he
added.