“The reason I'm going to India now is because I can. I didn't have the money or the resources before to travel and bring all of my things with me and reach an entire new territory of fans," she told the Wall Street Journal.
The Poker Face hitmaker's manager said that she couldn't tour India earlier but wouldn't miss this time. “She's expanding her base. In the last album cycle we toured a lot of places in the world, but there were still some territories that we weren't able to go and spend time and really work. India was one of those places," said the singer's manager Troy Carter.
Lady Gaga had earlier collaborated with Desihits, a New York-based media company that produces and distributes entertainment content targeted at South Asians with an aim to penetrate into Indian market. Desihits' co-founder Anjula Acharia-Bath has even arranged two remix versions of her hit single 'Born This Way' to give it South Asian feel.