A representative for the adult company Hustler told Radar Online, "Hustler are in possession of the Rihanna and J-Cole tape. We have seen it and we do not know what we are going to do with it yet." Shortly after his statement, Rihanna fired back at him by tweeting on her micro-blogging page.
Rihanna denied the existence of the tape by tweeting, "We don't believe U, U need more people...AND ofcourse an actual sextape! #slownewsday". Meanwhile, J Cole, who is said to be her partner in the rumored sex video, wrote on his own page, "Gossip Gossip, n***a just stop it."
However, Rihanna has been together with Cole this year for her 2011 'Loud' tour and he has served as her opening act. In turn, she made a cameo in a music video for his single 'Can't Get Enough'.