It is reported that Jay Brown's decision came immediately after he came to know that the ticket sale in US cities could not even cover lighting and arena costs. "It has been a big disappointment. The ticket sales in big US cities like Boston are so bad, they will barely cover basics like the lighting and other arena costs. Tour managers are begging local radio stations to do giveaways," the New York Post quoted a source as saying.
Rihanna's Loud tour starts on June 4 in Baltimore and heads to Canada and then around the US before moving to England in August. She is scheduled to perform at TD Garden arena in Boston on July 24 with Cee Lo Green and Only 3,700 tickets have reportedly been sold. But she needs to sell at least 15,000 to break even. Now, Jay Brown is reportedly preparing to make changes.
However, this is not the first time that Barbadian singer Rihanna is facing the problem of low-ticket sales. The singer had faced the same problems with her 2010 'Last Girl on Earth' tour. The low-ticket sales had forced her to scrap her concerts in Phoenix, Dallas, Atlanta, Denver and Indianapolis.