Jessica and Ashlee Simpson are venturing into a family business by
launching a tween fashion line. The former, who has been actively
involved in the clothing line, has brought her younger sibling as a
co-creative director of the Jessica Simpson Collection.
“Creating a tween apparel collection was a natural extension for
the brand. I"m excited to bring my sister, Ashlee, along as
co-creative director of this division, because she brings a savvy
rocker edge that defines today"s tween"s" The Women's Wear Daily
quoted the singer as saying.
Ashlee, who is excited about her new role, said that her aim is
to motivate teen girls to present their personalities and
creativity through her designed clothes. It will make them to
experiment with their style. The singer will be designing
sportswear, denim and activewear.