Jessica
and
Ashlee
Simpson
are
venturing
into
a
family
business
by
launching
a
tween
fashion
line.
The
former,
who
has
been
actively
involved
in
the
clothing
line,
has
brought
her
younger
sibling
as
a
co-creative
director
of
the
Jessica
Simpson
Collection.
“Creating
a
tween
apparel
collection
was
a
natural
extension
for
the
brand.
I"m
excited
to
bring
my
sister,
Ashlee,
along
as
co-creative
director
of
this
division,
because
she
brings
a
savvy
rocker
edge
that
defines
today"s
tween"s" The
Women's
Wear
Daily
quoted
the
singer
as
saying.
Ashlee,
who
is
excited
about
her
new
role,
said
that
her
aim
is
to
motivate
teen
girls
to
present
their
personalities
and
creativity
through
her
designed
clothes.
It
will
make
them
to
experiment
with
their
style.
The
singer
will
be
designing
sportswear,
denim
and
activewear.