Justin Bieber – the name is enough to send millions of young girls into frenzy and get their hearts beating fast. The Bieber boy, who turns 18 on March 1 has become an international teenage sensation in a short span of time and he is now here to set fire to your television sets. Culminating the celebrations on March 1st, BIG CBS SPARK has brought viewers special story packages, trivia about Justin, contests based on the trivia and other allied programming dedicated to the teenage sensation.
On his birthday, starting 8 pm, the channel will telecast a special documentary complete with interviews, music videos and exciting rare footage of the teen idol followed by 2 episodes of the Late Show with David Letterman. The Beibs talks about his likes, dislikes, favourite songs, movies, growing up years and even presents the Letterman Signature Top ten list.
There’s been trivia running through the day giving loads of information about this young star. His debut single “One Time” charted in the Top 30 in over 10 countries; his debut release “My World” went Platinum in the US, he became the first artist to have 7 songs from a debut album on the Billboard Hot 100 and more such interesting news about the teen sensation will be on the channel all day on 1st March.
The special package includes behind the scenes footage from his concerts, rare footage from stories on hit American Celebrity shows ET and The Insider with special Babylicious Bieber packaging. A special On-air contest dedicated to the teen sensation is coming to a close shortly and winners will get exciting gifts from BIG CBS Spark.
Despite all the fame and success surrounding him, Justin remains rooted in his values and credits it to the people around him, "I have such great people around me, and such good family," he said. "I just want to be a good role model to people, and to be able to make good music. I'm going to make mistakes, but it's about learning from them and becoming better. Anything is possible and dreams do come true. Remember to always stay humble and always be gracious and anything can happen."
In its continued effort to gear for digitization, the BIG CBS Network is ensuring it caters to the requirements of quality and variety for audiences while offering a value proposition to its operator-partners. This programming offering complements Reliance Broadcast Network’s recently launched Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity.