Disha
Vadgama
is
one
of
the
most
reputed
names
in
the
Indian
fashion
industry.
The
leading
entrepreneur
and
fashion
designer
is
making
a
buzz
in
the
traditional
market
as
well
as
Bollywood
thanks
to
her
attractive
and
modern
designs.
Based
in
Gujarat,
Disha
is
the
founder
of
DV
Fashion
Studio.
The
headquarter
of
the
studio
is
located
in
Ahmedabad,
Gujarat.
It's
a
5000sq.
feet
place
and
has
a
mixture
of
traditional
Indian
designs
with
modern
ones,
featuring
lightweight
fabrics
further
enhanced
by
quirky
and
vibrant
prints.
Disha
was
interested
in
fashion
since
her
childhood
and
got
inspiration
from
her
mother.
As
a
young
girl,
she
used
to
notice
her
mother
designing
her
own
saree
creatively.
When
Disha's
mother
noticed
her
inclination
towards
art
and
creativity,
she
pushed
her
towards
it.
At
a
young
age,
Disha
Vadgama
started
her
own
label.
At
that
time,
she
had
only
one
tailor
and
a
master
in
a
small
place.
She
learned
about
the
taste
of
customers
by
bringing
her
experience
to
use.
Disha
used
every
feedback
to
make
her
creativity
better
day
by
day
and
made
sure
that
every
happiness
and
disappointment
counts
in
the
end.
The
journey
towards
success
was
of
course
full
of
challenges
and
still
is.
Disha
says
that
today
the
market
is
flooded
with
a
lot
of
designs
and
customers
are
confused
about
what
to
choose.
She
explains
that
as
a
designer,
she
has
to
make
sure
to
have
loyal
repeat
customers.
But
it
gets
really
difficult
at
times
because
finding
a
reliable
manufacturer
becomes
a
hard
task.
"Having
a
reliable
manufacturer
who
will
maintain
the
same
quality,
process
time,
and
offer
reasonable
prices
is
a
challenging
and
difficult
task.
Because
if
they
don't
serve
the
same
they
used
to
serve
it
will
affect
the
making
of
the
product
and
setting
a
cost
for
selling,"
she
says.
"And
about
the
competition
on
the
prices
means
you
need
to
be
very
smart
to
read
your
competitor's
prices
and
come
up
with
your
profitable
price
range,"
she
adds.
"So,
all
these
types
of
challenges
will
come
and
go
and
as
a
Designer,
as
an
Entrepreneur,
I
have
to
face
it
and
deal
with
it."
concludes
Disha.
Disha
Vadgama
shares
that
her
biggest
achievement
is
the
trust
customers
have
in
her
and
she
will
do
everything
to
retain
it
in
future.