Desingu Raja is an tamil comedy - romantic movie direction by Ezhil "Manam Kothi Paravai" fame. Vimal, Bindu Madhavi and Suri are in the lead roles. After the grant success of Manam Kothi Paravai the movie is expected.
After a fairly successful outing with Manam Kothi Paravai, director Ezhil started his next titled Desingu Raja, which was in a similar genre rural comedy. He roped in Vimal to play the lead Idhayakani, who has been named so by his parents and is a diehard MGR fan.
Bindu Madhavi was signed to play the female lead as a Rajini fanatic in the movie, thus pairing with Vimal for second time after Kedi Billa Killadi Ranga. Muktha Bhanu danced for one song along with Vimal and the group dancers which was shot in Thiruvarur.
In April 2013 a song sequence featuring Vimal and Bindu Madhavi was shot for almost ten days in a set worth 15 lakhs. In May 2013 the crew shot a song sequence for 10 days with Vimal and Bindu Madhavi in a set resembling a fruit godown.
D. Imman collaborates with Ezhil for second time and his first collaboration with Vimal. The soundtrack contains 5 songs which was written by Yugabharathi. Single track "Ammadi Ammadi" was released in May 25, 2013. The audio was released in 19 June 2013 at Suryan FM Radio station.