Thiruvananthapuram (UNI): Prasar Bharti will start a new 24 hour
Malayalam radio channel from May end, its CEO K S Sarma said today.
Inaugurating the Thiruvananthapuram branch office, Prasar Bharti's
marketing division, the eighth in the country, he said the new
channel would be broadcast through Direct To Home (DTH)
Besides usual programmes, people throughout the country would be
able to listen to music, drama and features on the new channel.
Prasar Bharati would make special effort to translate good content
from Malayalam classics to other languauges and broadcast it
through its national channel, to show the nation what Kerala
He said with Prasar Bharti opening marketing divisions in
various cities, it was providing single window service to customers
to book advertisements on AIR and Doordarshan channels from
anywhere in India. Aslo Present at the function were MP Panniyan
Ravindran, District Collector N Ayyappan and N G Srinivasa,
DDF(S)-Doordarshan and Maketing..