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Producers crack down on costs

Thursday, November 23, 2006
The President of Producers Association Ramanarayan has already started to crack the whip and the first to be affected by it are actresses.

For a long time, it has been the habit for actresses to have a happy time at the cost of the producer's money, especially actresses from out of town. They insist on 5 star accommodation, washing their faces with mineral water and so on, running up huge bills. Some of the actresses in this list includes Asin, Nila, Nayantara, Reema Sen and so on.

That apart, the producer also has to pay for caravan hire, amounting to about Rs.8000 a day. Actresses like Gopika and Meera Jasmine who shoot for Malayalam films without making any demand, insist on caravan facilities when they act in Tamil films. Thus a producer shells out lakhs every week for an actress alone.

The Producers Association has come to a decision that whoever the star may be, she has to be content with only 3 star accommodation from now on. Similarly, hiring a caravan is up to the actress but the producer will not be responsible to pay for it.

The Producers Association also plans to meet with the Directors Association to curb booking of rooms in hotels ostensibly for story discussions and running up huge liquor bills.

A similar restraint applied to grand poojas and over glossy invitations will save several lakhs for the producer!

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