Jayam Kondan, Sathya Jyothi Films next venture after the hit film Emdan Magan in 2006, will be directed by Mani Ratnams former associate R Kannan. Unnale fame Vinay will act in the lead role. Bhavana and Lekha will be his heroines. Talking about her role in the film, Bhavana said: "I'm playing the female lead role in the film. There is another heroine in the story but I am satisfied with my role and the way the director portrayed it. It is not a glamorized role but a cute one which will be liked by everybody."
The shooting for Jayam Kondan has been formally launched yesterday at AVM Studios, Chennai. The muhurat of the movie has attended by Tamil Film Producers' Council president Rama Narayanan, K Rajagopal (KRG) president of South Indian Film Chamber of Commerce, director Mani Ratnam and SA Chandrashekar.