Most
of
the
Tamil
satellite
Channels
are
reliant
on
the
tear
jerking
serials
and
cinema
based
programmes
to
maintain
their
TRP
ratings.
But
Star
Vijay
is
searching
for
innovative
programmes
apart
from
these
to
broadcast
on
the
small
screen.
As
a
part
of
this
effort,
Vijay
TV's
'Ippadikku
Rose'
will
be
hosted
by
Rose,
a
transsexual.
This
will
be
the
first
show
to
be
hosted
by
a
transsexual
on
any
Indian
Television
channel.
This
is
also
an
attempt
to
change
the
society's
view
of
transsexuals.
Rose
is
a
double
engineering
degree
holder
and
has
been
in
the
US
for
quite
sometime.
The
programme
aims
at
breaking
all
taboos
in
society
associated
with
this
aggrieved
class.
Rose's
said
about
the
show:
"There
is
a
great
misconception
about
transgender
in
this
society.
Even
they
have
dreams
and
aspirations
like
anyone
else.
I
believe
that
this
show
will
definitely
change
the
way
society
looks
our
community.
Media
is
a
responsible
medium
through
which
we
can
reach
the
masses
and
Vijay
TV
will
act
as
the
platform
for
us
to
connect
to
the
people.
I
believe
that
my
education
and
experiences
abroad
among
others
will
stand
me
in
good
stead
in
presenting
this
show
successfully."