A New Technique to Fill the Theaters

By: Settu Shankar
Thursday, April 19, 2007
Debutant hero J.K.Rithish has found a new technique to fill the auditoriums in which his film Kaanal Neer is showing. In Madurai and Ramanathapuram, his fan club functionaries offered a free ticket to the viewers with a packet of biryani and a cash bonus of Rs.100 per head.

Even then it is an uphill task for the theater owners to pull the crowd for evening shows. There has been a very poor response to this film in Chennai and its outskirts. But he didn't try any such technique for Chennai viewers. According to the sources, Rithish signed an agreement with the theaters to run the film for at least 25 days and paid a hefty amount as security deposit also.

Instead of concentrating on mega- size hoarding and giving money for self projection, Rithish should concentrate more on story selection. Being a grand son of a Minister in ruling DMK government, Rithish should try to produce good films, instead of supporting film persons with vested interests, like Chinni Jayanth and a few other journalists.