Generally Kamal Hassan is a good PR person and always maintains
an excellent rapport with the media. In Tamil, it is very hard to
see a negative report about his films. But one of his recently
released films is losing its grip and is drifting away from
theatres. It is not happening in Chennai or anywhere in Tamil Nadu,
but in Andhra!
Poor publicity and delay in release had pushed Kamal's Telugu
version Vettaiyadu Vilayadu to the back seat – dismal show.
Vettaiyadu Vilayadu, the hit movie of the actor in Tamil was
released a year ago in Tamil Nadu and has been dubbed into Telugu
as Raagava. Initially, the dubbed title was announced as 'Vetadu
Ventadu' and then 'Magadheera' and finally Raagava. The film has
been released last week throughout Andhra Pradesh.
Though the film has enough stuff to sustain in the box office,
the long delay and lack of publicity killed the film. Due to these
reasons, the viewership is slowly falling day by day. Now, Raagava
is slowly drifting away from box office.