By:
Settu
Shankar
Friday,
June
29,
2007
Talking
about
Rajini
always
is
an
exciting
experience
for
a
journalist.
Shivaji
has
broken
barriers
like
never
before,
with
the
film
reaching
out
to
crowds
that
don't
even
understand
the
language.
After
his
debut
film
Apoorva
Ragangal
in
1975,one
didn't
expect
the
Superstar
to
carry
on
and
conquer
Tamil
filmdom
the
way
he
has
done.
But
he
has
managed
to
work
his
magic
and
remain
on
the
top.
The
only
time
that
his
popularity
was
ever
tested
was
when
Baba
failed.
It
was
thought
that
his
career
was
over
but
he
came
back
and
shattered
records
with
Chandramukhi.
It
has
been
running
for
804
days
now
making
it
the
longest
running
Tamil
movie
ever.
Despite
being
56
years
old
(an
age
when
actors
usually
calls
it
quits),
he
rose
again
to
never
before
heights
and
in
the
process
won
the
hearts
of
one
and
all,
young
and
old.
When
Baba
failed,
he
went
on
record
saying
that
if
an
elephant
falls
down,
it
will
take
a
while
to
get
up
back
up
on
its
feet.
But
if
a
horse
falls
down,
it
simply
gets
up
and
carries
on
-
and
he
has
proven
to
be
the
horse
in
this
case
without
a
doubt.
How
this
movie
has
sent
shockwaves
across
the
world
is
not
new
to
even
the
most
ignorant
of
people.
Being
a
Tamil
film,
it
was
in
the
Top
Ten
list
in
the
UK.
It
also
was
the
No.
I
film
in
Kerala
after
its
release
there
and
ever
since.
Europe,
Srilanka,
Japan,
USA...the
list
goes
on.
The
success
of
the
film
internationally
has
stunned
Box
Office
pundits
Now
taking
this
further,
Shivaji
fans
can
get
their
own
Rajini
ring
tone
on
their
cell
phones,
courtesy
iTunes.
And
many
of
the
people
who
have
downloaded
the
tones
are
non-Tamil
speaking
people.
As
a
matter
of
fact,
the
service
providers
are
getting
requests
for
the
punch
dialogues
in
Shivaji
especially
the
one
that
goes
like
-
'Pera
Ketta
Udane
Chumma
Adhiruthilla..."
Hungama
Mobiles,
the
right
holders
of
iTunes
and
the
digital
soundtrack
of
the
film,
have
enabled
33
countries
to
popularize
the
soundtrack
of
Shivaji
via
70
mobile
operators
worldwide.
Also
available
to
subscribers
are
games,
images
and
videos.
This
has
become
a
rage
among
mobile
users
and
they
have
been
getting
more
than
a
whopping
50,000
plus
requests
per
day.
This
is
another
record
by
itself
that
Rajini
can
add
to
his
list
of
records
broken
yet.
The
same
has
been
witnesses
in
the
Asia
Pacific
region
and
European
countries.
The
Shivaji
craze
is
especially
high
in
the
US
and
Japan.
-
both
the
film
and
the
mobile
content
bringing
in
the
dough.
Based
on
these
reports
we
can
say
that
Rajini
is
truly
an
international
superstar
and
the
most
valuable
-
roping
in
25
crores
for
his
role
in
Shivaji.
And
it
seems
that
the
servers,
which
enable
the
digital,
downloads
cant
handle
the
craze
over
Shivaji.
The
CEO
of
Humgama
Mobiles
has
been
quoted
saying,
"The
response
from
the
subscribers
for
Shivaji
digital
content
is
amazing.
It
was
so
huge
that
our
servers
crashed
for
37
minutes
due
to
the
over
load.
No
doubt,
Superstar
Rajini
is
a
phenomenon
in
Indian
Cinema,
may
be
in
the
global
cinema!"