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Shivaji's Rs. 60 Crores profit

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By: Settu Shankar
Tuesday, June 19, 2007
The latest buzz in Kollywood is that Super Star Rajini starrer Shivaji has collected Rs. 60 crores as profit to AVM Productions through the sales of its world wide distribution rights.
Shivaji has been creating many new records in the history of Indian Cinema. It is the ever big budget film in the industry. Sources said that AVM has spent Rs.85 crores for the film including the amount paid to Rajinikanth.

The cost details: Rajinikanth's pay: Rs.25 crores (Excluding Rs.10 crores share in the profit), salary of Director Shankar Rs.5 crores, Payment for A.R.Rahman Rs.1 crore, cost of other stars including heroine Shreya and comedian Vivek Rs.5 crores. The shooting cost for 120 days is around Rs.6 crores. The production house has spent Rs. 15 crores as the cost of sets, computer graphics and other expenses. Totally the cost of the film is not less than 80 crores.

As per the details leaked from the campus, the company has earned nearly Rs.60 crores as profit through the sale of the film's distribution rights and sponsorship from the corporates for the film. Our sources say that the total business of the film is Rs.140 crores.

Few years back, the Shah Rukh Khan Aishwarya starrer Devdas was made in the budget of Rs. 50 crores. It was the only Indian film made under such a huge budget till Shivaji. When the correspondent asked AVM to disclose the budget details of Shivaji, they refused to say anything further.

The film was released on June 15 th worldwide and has running with packed houses ever since. The positive reports from other corners also witnessed Shivaji as a bumper hit of the year. It is sure that all these new highs set by Shivaji can be overtaken by another Rajini film only. No other star in the industry perhaps has the support that Rajini does.

The box office disaster of much expected Jhoom Barabar Jhoom is one of the best examples to prove this fact.

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