Sun clinches Bheema rights

By: Settu Shankar
Friday, June 22, 2007
The yet to be launched Kalaignar TV has got the rights of biggies like Shivaji and Dasavatharam, its arch rival Sun TV has clinched the second line biggies like Pokkiri and Kreedom. Recently the Channel snapped up the deal for Bheema, the much hyped and eagerly awaited film of Vikram after the superstar's Shivaji.

Sources say that the price offered for the film is very close to the amount paid to Shivaji by Kalaignar TV. Bheema casts Vikram and Trisha in the lead roles, and has been directed by Lingusamy.

Though the film has been shot over a long period of time, the strong story and star cast have made the film hot property in the marketplace. The film has been produced by A.M Ratnam who has had a long-time association with the channel for almost a decade. Since the channel has its wings in other languages like Telugu and Kannada, it was convenient and helpful for the producer to sell his film to the channel as a combo offer.

After coming to know about the deal between Rathnam and Sun TV, the incensed Kalaignar TV is keen on getting the telecast rights of all the new movies, and has handed over the assignment to an important functionary of the producer's council.