Madhavan signed a record new deal with Reliance Groups's Adlabs for doing four films in a row in the coming years. Saurabh Varma, Chief Marketing Officer of Adlabs revealed this today after announcing the release date of first venture with Madhavan '13 B' directed by Vikram. Starred by Madhavan and Neetu Chandra in the lead, the shooting was completed recently and expected on screens early September 2008.
"The post production and marketing arrangements will take another 4 months to release the film. Now I'm proud to announce that our company has already signed with Maddy to do four more films in future. His working style, approach and marketing ideas are very impressive and the same forced us to keep our relationship with Maddy," said Saurabh Varma.
Madhavan said, "Adlabs people know the market thoroughly and it is one of the main reasons to keep my bond with the company very strong."
13B is a supernatural thriller starring Madhavan and Neetu Chandra and the same will be dubbed into Tamil also with different title.