Superstar Rajinikanth's forthcoming bilingual movie Kuselan creates a new record in business while it is in shooting stage. The domestic and overseas rights of the film were sold out for a record price of Rs. 100 plus crores, as Box Office sources reveal.
There are 6 corporate companies competed severely to get the domestic rights of Kuselan Tamil and Telugu and finally Pyramid Saimira won in the race. The present market giant acquired the distribution rights of the bilingual for Rs.64 crore. According to the contract, the company will either release directly or sell the area rights of the film in Minimum guarantee method in Indian boundaries, as it likes.
The overseas rights of the film has been acquired by none other than Ayangaran-Eros International, the producer of Rajinikanth's forthcoming grandeur movie Robot, for a whopping Rs.40 crores. But the company is yet to confirm the figure and business deal that they have made for the film.
Remember, Kuselan is a medium budget film and Superstar Rajini had allotted just 20 days call sheet for this project and he is going to appear in the enlarged role of Mammootty in Katha Parayumbol, the original version of Kuselan.
According to director Vasu, he had completed nearly 40 percent of the shooting and 60 percent of Rajini's portions including two songs with the Superstar. Now the crucial climax portions is to be shot in Alleppy and Pollachi next week.
Kuselan will be hit the screens by the second week of August, if everything goes as per Rajini-Vasu's plan.