According to a press release of the network, the channel administration hiked the rates by 10 percent to 21 per cent for Tamil, 15 per cent for Telugu, 10 to 20 percent for Kannada and 3 to 13 percent for Malayalam Channels. This hike is only for the main channels like Sun, Gemini, Udaya and Surya.
For other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthegalu, Udaya II and Kiran, the increase ranges from 10 per cent to 25 per cent according to the programmes. Simultaneously, the slot fees, (broadcast fees) received from content producers, has also been increased proportionately, effective from 15 February.
This hike also reflected in the share prices of the company. Today the prices of Sun TV shares closed with the decline of 1.5 percent against its opening of Rs 430 in the morning.