The Karnataka rights of the film sold out for a whopping Rs. 1.20 crores. It is highest ever price for a Vijay film in this area surpassing his previous film Azhagiya Tamil Magan's price Rs.75 lakhs. Karnataka theatrical rights have been purchased by 'Mandya' Srikanth, a regular Tamil film distributor in Karnataka area.
Kuruvi is the second film, which got a big price from the neighbouring state distributors after Shivaji. According to the producer Udhayanithi Stalin, the film is going to release in the first week of May.