In
these
days,
most
of
the
film
producers
criticize
that
the
FM
stations
are
the
biggest
threat
to
the
Audio
sales
of
a
film.
But
Ayngaran
International's
ideas
are
really
different.
They
simply
use
their
professional
'rivals'
as
the
vehicle
to
carry
their
product.
To
prove
how
it
turns
successful,
they
performed
the
audio
release
of
their
first
Tamil
film
Aegan
in
a
FM
station
at
Chennai.
The
Ajith-Nayantara
starrer
Deepavali
special
Aegan
had
a
unique
audio
launch
at
Hello
FM
studio
on
Thursday
evening.
Yuvan
Shankar
Raja,
the
music
director
of
the
film
released
the
first
copy
of
the
music
CD
in
a
very
simple
function
and
Rajiv
Nambiyar,
the
COO
of
Hello
FM
has
received
the
same.
After
the
launch,
Yuvan
said,
"Working
with
Ajith
is
always
a
delight
to
me.
This
is
the
third
film
I
have
been
working
with
Ajith.
I
have
scored
for
every
film
to
fulfill
the
needs
of
the
script.
Our
previous
films
Dheena
and
Billa
worked
out
really
big.
For
this
film,
I
have
composed
3
peppy
numbers
and
2
melodies.
Saala...
is
my
favourite
number
which
is
the
intro
song
of
Ajith
in
the
film..."
Rajiv
Nambiyar
said,
"An
audio
launch
in
an
FM
station
is
an
innovative
approach
that
will
reach
out
and
impact
music
lovers
directly
without
any
intermediaries."
According
to
Ayngaran
sources,
50,000
audio
CDs
were
sold
out
on
the
very
first
day
of
the
audio
release.
No
doubt...
it
is
really
a
good
sign
for
the
film!