Kamal Hassan launched the channel, in the presence of Tamil films comedians like Manobala, Charly, Vyapuri, M.S Bhaskar, Napolean and others.
Social Media India Ltd, a leading media and entertainment marketing and advertising sales partner of Kalaignar TV, will market the new comedy channel. They had earlier made Kalaignar's music channel Isaiaruvi a huge hit.
Before launching the show Kamal was sang few lines of his famous song 'Panneer Pushpangale...' at the request of the event's host Vijay Aadhiraj.
Kamal said after the formal launch, "I sang this song when I was just starting out and was busy in Malayalam films, and Ilayaraja who was the music director helped me to get the pronunciation of the words in Tamil correctly, as I had a very heavy Malayalam accent then..."
He further requested, "Almost all the media representatives and film industry people mention Tamil Film Industry as Kollywood, It is very ugly and the funniest thing, please don't do the same insult again and again to our film industry that produces legends and so many new talents.."