The audio was played for the audience in a novel way. They played three songs in total darkness without showing the visuals as per norm. This was done to make the audiences get totally absorbed in the music and get the feel of S Thaman"s tunes and Viveka's lyrics for the film.
The film stars Mirugam fame Aadhi in a cop"s role while his co-star is Sindhu Menon. Nanda is the other hero in the film. Saranya Mohan also plays an important role. Manoj Paramahamsan handles the camera.
Speaking at the launch, Rajni said, “I have come for a film function after a long time. I have long shoots and cannot accept invitations. But when Shankar came to me, I agreed immediately. That"s because he is a good friend and a hardworking man. I think that Eeram is going to be a big hit.
Here I would like to share an exclusive news for my fans. 85 percent of the shooting of Endhiran is complete..." Speaking about Eeram, he expressed his hope that the film will become as a superhit.
Aadhi"s father Ravi Raja Pini Setty was emotional in his speech, "This is the second time I am attending a function with Rajnikanth on stage. The first was for the 150th day function of Pedarayudu where I directed Rajini. Now I feel very proud that my son is acting in a film where Rajini is releasing the audio. I can never forget this moment where I am known as Aadhi"s father."
Among the dignitaries on the dais were Sasikumar who received the audio, Mysskin, Rama Narayanan, Sindhu Menon, Thaman, Hansraj Saxena and KV Anand, Ratnavelu, Vasanthabalan and Gandhi Krishna amongst others.